"I must be in the front row." "Mr. Baseball" Bob Uecker became a pitchman for Miller Lite in a series of iconic ads. Instead, he's banished to farthest reaches of the upper deck, which doesn't ...

He was an announcer and media celebrity, but Bob Uecker might have gained more notoriety than anything else as a beer pitchman in Miller Lite commercials.

He missed the tag!" "I must be in the front row" became equally as popular as his home-run catch phrase, "Get up, get up, get outta here, gone." Uecker, who died Jan. 16 at age 90, found celebrity ...

A version of this story originally ran on April 25, 2014. Bob Uecker passed away on Thursday at 90. MILWAUKEE -- When the ...

"I must be in the front row" became equally as popular as his home-run catch phrase, "Get up, get up, get outta here, gone." Need a break? Play the USA TODAY Daily Crossword Puzzle. Uecker ...

few things became omnipresent in the zeitgeist like Bob Uecker's "front row" Miller Lite commercial. It was part of a series of spots for Miller, a product produced in his hometown of Milwaukee ...

"I must be in the front row" became equally as popular as his home-run catch phrase, "Get up, get up, get outta here, gone." More:Celebrate the life of Bob Uecker with this special collector's ...

Not only was Bob Uecker, or “Ueck,” talented enough to be enshrined in the National Baseball Hall of Fame in Cooperstown, New ...

The former backup catcher, whose ability to laugh at himself made him a beloved radio announcer and launched a successful ...

The late Bob Uecker's reach extends well beyond Milwaukee Brewers radio broadcasts. Let's run down his pop-culture ...