We’re not quite there yet, but it sure feels imminent.

In one of his many moves after the big WarnerMedia-Discovery merger in 2022, Zaslav rebranded the HBO Max streaming platform ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

In the last few years, the streaming wars have brought us a ton of apps with goofy names that either caught on and lasted or fell into the fire. But the companies that had great brand recognition and ...

Remember when HBO announced it’d be changing its streaming app’s name from "HBO Max" to just “Max”? Well, they’re officially going by the old familiar name. In a post on X Wednesday ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

Join our Watch Party! Sign up to receive USA TODAY's movie and TV recommendations right in your inbox At the time, CEO Zaslav called combining Discovery+ and HBO Max to make Max "our rendezvous ...

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between ...

If you never really stopped calling it HBO in the first place, you’re in luck. The Max app is rebranding again this summer.