When it comes to iconic American beauty brands, Clinique is firmly on my Mount Rushmore — to borrow another made-in-USA ...

Hot and humid locations, though, usually cause you to immediately sweat off any makeup you’ve put on. I want to look my best ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Some powders can leave your makeup looking dried out and cakey, however, shoppers shared that this handy pressed powder doesn ...

Rhode's dreamy Pocket Blush is a unanimous favorite among the entire Who What Wear editorial team. Unlike many cream blushes ...

A true multitasker, this double-ended brush has dense bristles on one side for applying and blending foundation, and a ...

If you struggle with shiny skin during the summer months, you’re not alone. It’s a common issue, and even complexions that ...

I tested 20+ foundations to cover up my rosacea and redness, and these are the best ones I recommend. Browse foundations from ...

This face powder promises 16 hours of wear and a 'soft ... My skin looks smooth, my foundation stays put, and there’s no flashback in photos, just a flawless finish every time." ...

According to runways, experts, and beauty editors, these will be the most popular makeup trends of 2025, including neon ...

Beauty brand Laura Geller offers the best make-up for mature skin. Whether it’s a hydrating primer for seamless application ...

The Saie Dew Blush is a liquid blush that’s designed to add a pop of color to the cheeks. This liquid blush is creamy and ...