Two weeks into a corporate tug-of-war that has millions of consumers caught in the middle, a top executive with one of the two companies has made it clear that there are no immediate plans to release the rope.

YouTube TV is the most popular and successful live-TV streaming service, far outpacing its rivals in the cable-as-internet game. But the platform has been waging lots of high-profile, ugly battles with various entertainment giants—and it may be losing once-loyal fans and subscribers as a result.

Here's how Florida Gators fans can watch tonight's men's basketball game against UNF with the ongoing Disney-YouTube TV dispute.