A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Getting Texas A&M's No. 2-ranked 2027 class off to a sensational start was quarterback Jayce Johnson's commitment on Aug. 3, 2025. Since then, however, there have been some noteworthy staff changes, ...

Here are 10 of the best guerrilla marketing examples from real life that will encourage you to become innovative and savvy while promoting goods. There is a problem for people in marketing now. Our ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Marketing isn’t magic; it’s a system for making money. While your competitors are stuck using outdated, aggressive tactics, you can be building a predictable machine. The 7Ps of Marketing isn’t your ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

ABSTRACT: Consumer behavior in the Arab world, especially in the Republic of Yemen, is now significantly influenced by social media. Social media sites like Facebook and Instagram leverage peer ...

Mention “the play-offs” to Wrexham supporters of any vintage and chances are their first response will be to shudder. Six times the club now owned by Ryan Reynolds and Rob McElhenney have competed in ...

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

Guests can grab two preselected drinks for $5, plus a free large cup of ice to mix up their own custom creation. In addition to beverage innovation, the travel center chain is focusing on rolling out ...