Small business owners hire graphic designers ... you can use both areas. For example, add your logo to the top of a page and use the bottom of the page for contact information such as mailing ...

For example, logo design tends to work according to general ... Stay on top of trends so you know what’s popular in your area of business, whether you choose to incorporate the trend or avoid ...

Rely on a template to help yourself balance out ... as the purple tones match the hues of the Berkshire Hathaway logo. Vertical Business Card In a sea of horizontal designs, why not try your ...

For example, a logo incorporating a hammer and saw on the side of a van for a construction business shows anyone who sees it exactly what your business is about. A company's logo is one of the ...

Logos on their own have very little value. For example, in 1971 ... and customer list may indeed be the most valuable part of your business. John Warrillow is the author of Built To Sell ...

Suppose Uber—to pick a random example of a distinctly digital-era company—had been founded in 1909. Obviously it would have had a different business model (not involving a smartphone app), but ...