The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

The Orlando Magic's new look isn't just about aesthetics - it's a strategic move years in the making, with surprising ...

The Small Business Assistance Corporation is hosted a kick-off of a six-week series, aimed to empower small business owners ...

A groundbreaking Connecticut brewery is celebrating 10 years in business with some new duds. Groton’s Outer Light Brewing Company announced a new look and new beer on Tuesday. The company launched a ...

Luca Brinkhues, CEO of GROW HQ, a german agency specializing in webinars and Video Sales Letters for leading personal brands ...

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

A number of major companies and sports organizations are scaling back their public-facing support for LGBTQ+ Pride Month in 2025.

The award honors the branding work developed in collaboration with the hotel to bring The Boiler Room’s unique story, ...

Good logos are critical for a business, as they establish the brand in a way that resonates with its customers. A logo should be easily recognizable in large- and small-print. You want consumers ...

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...