Small business owners hire graphic designers ... you can use both areas. For example, add your logo to the top of a page and use the bottom of the page for contact information such as mailing ...

For example, logo design tends to work according to general ... Stay on top of trends so you know what’s popular in your area of business, whether you choose to incorporate the trend or avoid ...

For example, a logo incorporating a hammer and saw on the side of a van for a construction business shows anyone who sees it exactly what your business is about. A company's logo is one of the ...

Logos on their own have very little value. For example, in 1971 ... and customer list may indeed be the most valuable part of your business. John Warrillow is the author of Built To Sell ...

It’s 2023, and we all need to prioritize adaptation—even in logo design. Google’s main search page provides a classic example of the utility and adaptability of dynamic design, which keeps ...

Suppose Uber—to pick a random example of a distinctly digital-era company—had been founded in 1909. Obviously it would have had a different business model (not involving a smartphone app), but ...

Twitter only paid $15 for its iconic logo. Nike paid $35 for the swoosh. To design the perfect company logo, you don’t have to spend tons of money. You do, however, have to spend time and energy ...

MasterCard unveiled its new logo earlier this summer ... professor of marketing at New York University’s Stern School of Business, via email. “It is harder to appeal to them than it used ...