“Dopamine is a brain chemical that fuels motivation, focus, and the feeling of reward,” explains psychiatrist Dr. Jessica Reddy, MD. It’s also often associated with pleasure, but it’s more about ...

Explore how gambling affects the brain, triggering dopamine, adrenaline, and reward loops driven by uncertainty, anticipation, and near-misses.

American businesses have long been using basic psychological frameworks such as dopamine’s role in the brain’s reward system formation of habits to design and market products. Now, innovations in ...

Our most popular blog post last year was all about dopamine–the sexiest of the brain’s chemical signals involved in ADHD. Dopamine is sexy, and has even become a bit of an internet meme, because of ...

Being thoughtful about food choices can also help ensure your body produces and regulates dopamine properly. Dopamine is ...

Zombies, chain saw-wielding psychopaths and maniacal clowns popping out around dark corners in a creepy haunted house can leave some quivering in fright. But for thrill-seekers, being scared is one of ...