We shouldn't forget the art in marketing. A creative ad can stir viewers' emotions and cause them to convert into a customer. The convergence of creativity and performance makes marketing a dynamic ...

according to an RFP document obtained by Ad Age. Scope: WeWork is searching for a creative agency as the shared-office company emerges from bankruptcy. It spent $14 million on measured media in ...

Creative and heritage industries are a vibrant sector of the UK economy and a well-established area of research strength and growth potential at DMU. This overarching research theme promotes and seeks ...

Kantar, the world’s leading marketing data and analytics company today reveals the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, ...

The creative on ... “go beyond static ads,” Kao said, so users can more “organically integrate brands into their conversations with their friends.” Brands work with Snap’s production team to come up ...

That is just one jaw-dropping moment for guests to experience when Universal Orlando Resort officially opens its third and newest theme park, Epic Universe, on May 22. It is the first major theme park ...

leading to higher ad costs, reduced click-through rates, and overall lower conversion rates. Standing out from the competition requires creative ad strategies and continuous optimization. Different ...

“Once you start thinking about it through that lens, it opens up a new way to think about their fight,” added Brendan McMullen, associate creative director and art director at FCB Toront ...

We asked experts Adam Ferrier, founder of creative ad agency Thinkerbell, and former John Howard campaign strategist Toby Ralph for their honest assessments.

In conjunction with the new ads, Harry’s has also introduced a ... For this campaign, Harry’s worked with creative agency Zulu Alpha Kilo and Mythology, with support from Collins, for the ...

Times are changing. Anything is possible,” Blagojevic remarked, highlighting how AI tools are redefining creative workflows and lowering production costs. The ad has sparked widespread ...