While Ad Nut is playing Scrooge to Christmas adverts—for at least another week, it’s in the mood for some inspiring Diwali dazzle. With huge assistance from its ilk at Campaign India, here's a roundup ...

The common thread in almost every Diwali ad campaign this year was about gratitude, love and togetherness. Like every year, a few ad campaigns outperformed others, standing out amidst the clutter ...

Diwali seems to be everywhere this year. More and more major brands are recognizing the festival of lights, running ad campaigns and stocking products related to the holiday in the US. South Asian ...

India celebrates festivities throughout the year, but this time of the year, feels different. The season that begins with Onam, goes onto Navratri or Durga Puja, flows through Diwali, and ...

Key Insight: Celebrating Diwali beyond Borders The key insight ... A QR code on each postcard led to the campaign’s digital ad film, blending offline engagement with an online experience.

The proliferation of Diwali ad campaigns and products, marketing strategists and business owners say, reflects just how much the South Asian population in the US has grown in recent years.