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Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

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Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

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Discover why customer reviews are essential for digital marketing success. Learn how they build trust and influence buying decisions.

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Akshat Rathee, Co-founder and MD of NODWIN Gaming, writes on how gaming and gamification have become a powerhouse of ...

Right now, we are all taking stock of the many important issues and challenges we saw crop up for clients last year, trying to predict what they ...

The marketing world is evolving rapidly. Here are the 7 marketing trends set to dominate in 2025, helping businesses stay ...