"Educate people, and then you can use AI, especially with generative AI ," he said. "Just be aware that AI can make mistakes ...

Tech giants have been skirmishing almost daily with regulators and courts about their outsized power over our digital lives.

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Over the next decade, emerging technologies will enhance consumer understanding, boost automation, and accelerate the ...