But my favorite quote in the article is this: If you ever find a man who is better than you are — hire him. If necessary, pay him more than you pay yourself. -- David Ogilvy In fact, when I read ...

David Ogilvy is the late founder of ad agency Ogilvy ... Never write more than two pages on any subject. 6. Check your quotations. 7. Never send a letter or a memo on the day you write it.

"The customer is not a moron. She's your wife," is a famous quotation attributed to the Father of Advertising and the genius David Ogilvy in 1955. This quote subsequently appeared in his book ...