A quick swipe through your smartphone’s homescreen will reveal that the art of branding products with cute, often wholly irrelevant critters is flourishing in the app world. It’s only ...

Why are so many app icons blue? The obvious answer is that so many tech brands contain blue in their logo or elsewhere in their tradedress. But why? What’s with the love of the blue tones people?

This is part of our cute Japanese apps series (RSS), examining a trend of ‘kawaii’ success stories emerging from Japan’s mobile space. If look at many of the popular mobile services used by Japanese ...

It can be disorienting when one of your most important apps suddenly changes its look. Sometimes, these changes are ...

Cute or Not is an iPhone-only app, and you can download it here. Read next BI Tech Memo Where Big Tech secrets go public — unfiltered in your inbox weekly. Sign up An icon in the shape of an ...

You already know where this is going: X Corp., which has succeeded Twitter Inc., has dug into mobile app icons and the classic Twitter 'blue bird' has been replaced with a black-and-white 'X'.

This business app ... icon motif looks very Googley, but it also strips icons of any unique color identity, which makes them harder to tell apart. Gmail used to be red, Calendar used to be blue ...