Influencers, email campaigns and retargeting ... are born from the seamless integration of customer journey mapping, adept SEO and strategic marketing. Businesses can cultivate trust, enhance ...

Let me suggest four steps for synchronizing your brand marketing with the customer journey. 1. Create and maintain a panoramic ... and prospects through a decision workflow when they contact the brand ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has.

Email marketing can be an effective and lucrative ... This is where marketing automation, such as Mailchimp's Customer Journey Builder, comes in handy. By setting up automated processes, you ...

Nothing in digital marketing is ever done perfectly the first time. Use your customer journey map to measure your performance. KPIs will depend on the goals you outlined in step one but should ...

Owning the customer journey is one of the surefire ways for marketers ... use your details to send you the requested information and to stay in touch via email about B2B Marketing events, products, ...

Greg Thomas CEO of ContactOne based in Gawcott in the UK, which provides expertise, solutions, and services to businesses with the challenge of managing large amounts of customer contact, typically ...

Influencers, email campaigns, and retargeting efforts ... to optimize for and where that content lies within the customer journey. Marketing strategies around those topics align with where those ...

Conversion funnels are essential for any business looking to maximize sales and drive customer engagement ... You might use email marketing campaigns, popups, or even retargeting ads to encourage ...

This pharmaphorum webinar, in association with Tag, examined the challenges that pharma marketing faces to stay ahead of the evolving customer journey ... please send an email to info@ ...