Integrating your LinkedIn and email marketing efforts is an effective, efficient way to build trust, engage audiences and ...

Intuit is introducing a new set “of tools and integrations designed to help marketers and small- and mid-sized businesses ...

Done right, customer journey orchestration eliminates the “Dory effect.” It allows the kind of personalization that leads to ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital ...

AI agents are rewriting the future of customer experience. Here's what developers and tech leaders need to know now.

Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

In today’s digital marketing landscape, email remains one of the most reliable and high-return channels available to ...

Knowing your audience is the foundation for successful marketing. It involves segmentation, understanding demographics, ...

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

In today’s fast-paced digital world, marketers are expected to do more with less—deliver personalized experiences, nurture leads, and drive conversions—all while managing limited time and resources.

Independent analyst firm report recognizes Invoca for standing out as the only vendor in the report that supports the full buyer journey. SANTA BARBARA, Calif., June 5, 2025 /PRNewswire/ -- Invoca, ...