Intuit is introducing a new set “of tools and integrations designed to help marketers and small- and mid-sized businesses ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital ...

AI agents are rewriting the future of customer experience. Here's what developers and tech leaders need to know now.

Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

In today’s digital marketing landscape, email remains one of the most reliable and high-return channels available to ...

Knowing your audience is the foundation for successful marketing. It involves segmentation, understanding demographics, ...

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

In today’s fast-paced digital world, marketers are expected to do more with less—deliver personalized experiences, nurture leads, and drive conversions—all while managing limited time and resources.

In early April, I attended 8X8's Analyst Summit 2025, where company leaders outlined their vision for transforming customer ...

As you plan and refine your brand’s email marketing strategy, remember that personalization and connection a vital part of turning your subscribers into loyal advocates.

By Evans MALLET “Some say marketing is just a department. Others say it’s a function. But those who understand it… know it’s the soul of business itself.” Act I: In the beginning… there was business A ...