That said, the difference between the composition of straight and curved croissants does appear to be popular wisdom in France today. It’s accepted as common practice, and as a ...

Harry Jones, croissant buyer for Tesco, explained in a news release, “At the heart of the move away from curved croissants is the spreadability factor.

Tesco supermarket is now selling only straight croissants, bowing to pressure from shoppers who cannot spread jam on the traditional curved version.

The supermarket giant Tesco has ditched curved croissants and is now selling only straight versions of the French pastry. The move will appall breakfast purists — "croissant" translates to ...

Straight Croissants Are Wreaking Havoc in the UK Retail giant Tesco is deviating from the traditional French pastry, and some people are freaking out.

Justifying the move away from curved croissants, Tesco’s croissant buyer, Harry Jones, cited what he called the “spreadability factor.” He said that sales of crescent-shaped croissants had ...

A curved version of the pastry will look like what you probably imagine when someone says the word “croissant” — straight in the middle, with the edges turned inward.