Why they last, and what we can learn from them.

The boss of Take-Two has discussed Rockstar’s approach to marketing Grand Theft Auto 6, saying it needs to be “delicate.” This week, as part of its latest financial results, Take-Two said marketing ...

Kimberly-Clark is pledging to invest in “breakthrough marketing” in 2026, with the FMCG giant promising to be “even more bullish” despite marketing spend falling in 2025. On a call with investors ...

Mark Given, Sainsbury’s chief technology, data and marketing officer, and Marketing Week’s 2025 Marketer of the Year, has steered the retailer through a period of strong growth by putting customers at ...

The Blue Jays logo has popped up in some unexpected places lately. (Kevin Raposo / MLB Photos via Getty Images) After millions of Japanese fans watched the Toronto Blue Jays in last month’s World ...

Cracker Barrel shareholders voted Thursday to oust board member and DEI marketing executive Gilbert Dávila in the wake of the branding crisis that wiped out hundreds of millions of dollars in value, ...

Domino’s pizza chain is changing its logo – and it’s not afraid of keeping it red, white and blue. The pizza chain has a new box design that doubles down on its decades-old color scheme that evokes ...

Brand trust takes years to build and seconds to weaponize. Cybercriminals aren’t just breaking into systems anymore; increasingly, they’re breaking into identities. By impersonating trusted companies ...

ATP World No. 1 Carlos Alcaraz has already had the best year of his career, and his season is not even over yet. With all eyes on the race to the ATP Finals in Turin, Nike has a major marketing trick ...

Cracker Barrel has cut ties with marketing firm behind its disastrous logo change, which drew ire from everyone from President Donald Trump to San Antonio activist investor Sardar Biglari's restaurant ...

Cracker Barrel has cut ties with the marketing firm behind its broadly panned logo change, which drew ire from everyone from President Donald Trump to San Antonio activist investor Sardar Biglari. The ...