As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...
Brand trust takes years to build and seconds to weaponize. Cybercriminals aren’t just breaking into systems anymore; increasingly, they’re breaking into identities. By impersonating trusted companies ...
Cracker Barrel has cut ties with the marketing firm behind its broadly panned logo change, which drew ire from everyone from President Donald Trump to San Antonio activist investor Sardar Biglari. The ...
A logo isn’t just a design - it’s a brand’s signature, memory trigger and promise wrapped into one symbol. Starting August this year, Pizza Hut has quietly begun rolling out a refreshed logo across ...
In celebration of its 160th anniversary, HSBC has partnered with Pantone to introduce the signature "HSBC Red", making HSBC the first Hong Kong financial institution to have its own brand colour. This ...
For marketers, a lot is being said about the Cracker Barrel rebranding fiasco. The restaurant chain is the latest brand to be criticized by its customer base over changes to its logo and offering ...
MILWAUKEE (CBS 58) -- The back and forth continues at Cracker Barrel. The company recently unveiled a new logo, only to roll it back after customer backlash. But some marketing experts say a quick ...
Fordham University unveiled a new visual identity on July 31, replacing the seal in its primary logo with a custom Gothic “F” overlaid on a shield. Justin Bell, Fordham's vice president of marketing ...
Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.
The team also unveiled three new uniforms in the collection ORLANDO – As the Orlando Magic continue to propel forward, the team unveiled a new logo and three new uniforms during a special celebration ...
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