Fallingwater, the iconic Pennsylvania home architect Frank Lloyd Wright designed to sit over a running stream, just rebranded ...

These top brands all ditched their names from their logos.

ServiceNow is a business pushing the boundaries of what’s possible in B2B marketing. In this episode of The Marketing Week Podcast, the brand’s CMO Colin Fleming joins host Russell Parsons, ...

Jollyes Pets is on a mission to use marketing to set itself apart as a challenger in the competitive pet retail sector. Over the past three years, the business has almost doubled its number of stores, ...

TD Bank is dropping the “Bank” from its brand name. The state’s fourth-largest retail bank by market share has undergone a subtle makeover, to coincide with a new marketing campaign in its home ...

The boss of Take-Two has discussed Rockstar’s approach to marketing Grand Theft Auto 6, saying it needs to be “delicate.” This week, as part of its latest financial results, Take-Two said marketing ...

From Supreme’s blaring italics to Gucci’s interlocking double-Gs, logos are the window to a brand’s soul. You can find them tucked subtly in the back of a shirt collar or emblazoned prominently on the ...

The Blue Jays logo has popped up in some unexpected places lately. (Kevin Raposo / MLB Photos via Getty Images) After millions of Japanese fans watched the Toronto Blue Jays in last month’s World ...

Domino’s pizza chain is changing its logo – and it’s not afraid of keeping it red, white and blue. The pizza chain has a new box design that doubles down on its decades-old color scheme that evokes ...

ATP World No. 1 Carlos Alcaraz has already had the best year of his career, and his season is not even over yet. With all eyes on the race to the ATP Finals in Turin, Nike has a major marketing trick ...

Add Yahoo as a preferred source to see more of our stories on Google. Cracker Barrel is cutting ties with a San Francisco-based marketing firm that oversaw its failed switch to a new logo. (Education ...

Cracker Barrel has cut ties with the marketing firm behind its broadly panned logo change, which drew ire from everyone from President Donald Trump to San Antonio activist investor Sardar Biglari. The ...