Coles is beefing up one particular section of its supermarket empire to take on rivals that aren't Woolworths or Aldi.

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and we remain focused on delivering that through thousands of weekly specials, including half-priced items as well as ‘down down’ products across popular brands and exclusive Coles Own Brand ...

and we remain focused on delivering that through thousands of weekly specials, including half-priced items as well as ‘down down’ products across popular brands and exclusive Coles Own Brand ...

“We know customers are on the lookout for great value all year round, and we remain focused on delivering that through thousands of weekly specials, including half-priced items as well as ‘down down’ ...

but would run every week until 2026. The move follows months of outperformance by Coles in terms of sales growth, which triggered the dialling up of complaints by Woolworths shareholders to use ...