Agencies have long functioned as an intermediary between creators and advertisers. But they may start to get squeezed out, as ...

Talk about sticker shock! A visit to your local grocer may reveal surging prices of Coca-Cola. Actually, the price of every ...

CM Punk has a lot of tattoos that make him stand out as a WWE Superstar, but why does he have a Pepsi tattoo? RAW Superstar ...

Soda drinkers in Bentonville have three opportunities to officially take the Pepsi (Zero Sugar) Challenge this week as the 50 ...

A bold flavor gamble, a nationwide backlash, and the birth of Coke Classic—meet the cola comeback fans forced into history.

EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaigns found Dr Pepper was nearly 2x more ...

While Coca-Cola still dominates the $97 billion U.S. soda market with a 19.1 percent share, Pepsi has been losing ground for decades, even as it’s tried to adapt with zero-sugar products and nostalgia ...

Tim Cofer has helped power Dr Pepper past Pepsi and is building the industry’s most aggressive, creative player.

On November 2, the soda company released a commercial in Saudi Arabia meant to celebrate the country’s recent decision to allow women to drive. The ad features a father, who wears a keffiyeh ...

Coca-Cola outshines PepsiCo with superior profitability, growth stability, and margins. Find out more on PEP and KO stocks ...

"I volunteered to bring chips and soft drinks to a cookout last summer and instantly wished I’d picked anything else because ...

Deliveroo has appointed Lucia Mastromauro as vice president of advertising to lead the next phase of its global retail media ...