Coca-Cola HBC reported a robust first quarter with organic revenue growth of 10.6% driven by both volume increases (1.8%) and ...

Artificial intelligence continues to be an asset for beverage-makers. Progression in AI’s capabilities has led to increasing ...

Coca-Cola has a plastic problem. Oceana’s report projects The Coca-Cola Company’s plastic use will exceed 9.1 billion pounds (4.1 million metric tons) per year by 2030 if the company does not change ...

Guests at Fan Fest Nights at Universal Studios Hollywood can purchase a refillable Coca-Cola Freestyle Cup with an exclusive ...

Universal Orlando Resort has a new Coca-Cola Freestyle cup available at Universal Studios Florida. The cup is available at ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

"Share a Coke" continues its strategy of replacing the iconic Coca-Cola logo with individual names, now amplified through digital activations and tailored experiences designed to drive excitement ...