Celtics NBA analytics guru Mike Zarren spoke with Heavy Sports about the way the team uses numbers in making decisions -- and balances them against more human instincts.

As the Knicks and Celtics showed us, we’ve also mostly moved on from the low-hanging fruit of shot strategy. The Knicks and Celtics combined to attempt 100 3-pointers Sunday; Boston attempted ...

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The Dallas Mavericks, missing key players, face the Boston Celtics as 11.5-point underdogs in an eagerly anticipated matchup. When can they expect AD?

However, they have shifted their strategy to attack the rim far more. This adjustment, mixed with their unrelenting defense has helped the Celtics forge a 24-13 point lead to end the first quarter ...

The Boston Celtics are coming off of a win against the Denver Nuggets Sunday afternoon, and there may have been a familiar strategy used in the 110-103 win. NEWSLETTERS Emailed Daily.

What the Celtics are saying about the Grizzlies’ ‘bold’ Jrue Holiday strategy Memphis's decision to leave Holiday open threw the Celtics off their game. Jrue Holiday shot 4 of 17 from 3 ...

Memphis’s strategy could have backfired if Holiday had shot the ball with his typical efficiency. But the veteran guard went just 8-for-26 from the floor (30.7%) and 4-for-17 from three (23.5% ...

Other teams have tried similar strategies against the Celtics in the past. The Bucks laid off Grant Williams throughout much of Game 7 in the second round of the 2022 playoffs. Williams, who ...