With the Celtics hitting the TD Garden parquet this week for a couple of preseason games, the team debuted its new-look logo at center court. The logo is the same as it's always been in terms of ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The Boston Celtics unveiled an alternate logo for the 2014-15 season on Monday, producing a silhouetted logo featuring the team's Lucky the Leprechaun mascot. The Celtics' new alternate logo won't ...

Boston forward alum Art Spector. After ending his college career at Villanova, Spector would join the Celtics in their (and ...

NBAE/Getty Images The Celtics have one of the most iconic logos in all of basketball, and that’s not changing anytime soon. But the team will unveil an alternate logo for the upcoming season, which ...

The Celtics will have a new alternate logo for the 2014-15 season, called the “Lucky alternate.” The logo features a white silhouette of Lucky The Leprechaun, the character created in the 1960 ...

The Boston Celtics (23-9) host the Toronto Raptors (7-25) in an Eastern Conference battle on New Year's Eve. The Celtics have lost three of their last four games. The Raptors, meanwhile ...

Hornets spread: Boston -8.5 Celtics vs. Hornets Over-Under: 234 points Celtics vs. Hornets money line: Boston -365, Charlotte +282 CHA: Has hit the 3Q money line in 42 of its last 77 games BOS ...

Tommy Heinsohn leaned back against a Celtics logo, looked around at the team’s new practice facility and let go of a hearty chuckle. “Red Auerbach wouldn’t believe it,” Heinsohn said.

The NBA Hall of Famer and former Boston Celtics champion criticized Irving for stomping on the Celtics logo after the Brooklyn ... was accused of crossing the line on more than a few occasions.

The "lucky alternate" won't be on Celtics jerseys -- yet -- but who knows? Maybe one day, anti-tobacco groups will fight to remove the cigar from the iconic logo.