As Generative AI tools transform the marketing landscape, businesses must reimagine how they engage audiences across digital ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Chinese tech giant Huawei launches dual flywheel framework as banks prepare for transition from digital services to ...

India's MSME ecosystem has unique features that call for a customised approach. There is a growing consensus that India must ...