Firms explain the IP concerns that can arise amid attempts by brands to show off their ‘Canadianness’ to consumers ...

Trump simplifies complex political debates with punchy slogans but the strategy can also work against him when a critical ...

Stephen Snyder evoked the “Snyder Them” slogan in his criminal trial, though it wasn’t his. Some experts say it’s still an ...

While it's unexpected, this is one brand collab that actually makes sense. It has a genuine, conceptual thesis behind it, ...

As “The Arboretum Village,” Lisle has a tree logo displayed on its municipal campus and street banners around downtown. While ...

The Duchess of Edinburgh brought out a bold slogan clutch bag for Wimbledon 2019 and it shows what an impact accessories can ...

The Hudson's Bay trademarks Canadian Tire hopes to acquire span well beyond the retailer's name, coat of arms and iconic ...

Toyota and Lexus make up for lost ground when 3 new EVs go on sale in the U.S. in 2025-26. Plus 2 models already for sale ...

In an industry obsessed with volume—of impressions, headlines, and noise—some of the most effective brand work is happening quietly. And that’s not a bug. It’s a feature.In high-integrity sectors like ...

L’Eggo My Eggroll” — on a famous breakfast slogan prompted a Kellanova unit to file a lawsuit accusing the business of ...