Most innovation efforts are overly focused on relevance—meeting an unmet need—while ignoring the other essential ingredient: difference.

Shopify talked with three founders to break down the anatomy of a successful brand collaboration, plus the benefits of partnering with another business.

Google's new AI tools promise to revolutionize ad creative, making video and image production faster, smarter, and easier to ...

Moodboards set the ground visuals for the designers, marketers, and creatives. Whether you are looking forward to creating a ...

"Sky's innovative ad campaign shifts focus to emotional connection, transforming TV viewing experience perception and ...

With nothing more than copy-paste skills, you can turn Bazaarvoice UGC into Storyly Stories that feel hyper-local, ...

Bradbury’s legacy is also deeply entwined with the success of Eleven, TBWA’s earned and PR agency, which he co-founded. It ...

Cannes Lions has revealed the 2025 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the ...

It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate world-class ...

In a world where scrolling is second nature, influencers have become the bridge between brands and their audiences. Whether ...

Along with a hero spot, the Ferrero brand's campaign features unscripted content created as a dedicated asset for social ...

Businesses attending the digital marketing event recount their success stories following online advertising campaigns with ...