de la Merced Barry Sternlicht made a fortune building Starwood ... And at Westin Hotels, he introduced what he called the Heavenly Bed, which quickly became a selling point for the chain.

Hotelier Barry Sternlicht is reviving the Starwood brand ... Sternlicht was behind amenities like Westin's Heavenly Bed, ...

Maggie Livingston relaxed against the pillows of her hotel bed. She flopped forward onto ... unattractive and uninviting,” Barry Sternlicht, then-CEO of Westin parent company Starwood Hotels ...