Arsenal's Latin club motto is "Victoria Concordia Crescit." It translates literally as "Victory Through Harmony," which perfectly sums up Arsenal's collective spirit.

Two seasons later and Arsenal unveiled its new crest which incorporated Marksman’s Latin maxim. Tom Whittaker explained in the 1949/50 handbook (which also included the new crest) that the club had ...

Arsenal have unveiled their new home kit ... by the gothic-style letter "A" that first appeared on Arsenal's old "club crest in the late 1940s along with the Latin motto "Victoria Concordia ...

The club redefined their mission and purpose to: ‘Arsenal acts for a winning team, culture and community.’ Gardiner calls it an “elegant” interpretation of Arsenal’s motto ‘Victory ...

Arsenal's home kit for the 2025-26 season is inspired by the beat of the human heart. Arsenal FC. Arsenal have unveiled their new home kit for next season, launched with a promo based on the beat ...