Aptamil has recently reformulated four products in its powdered baby milk range, but the new formulations don't seem to have gone down well with new parents or their babies. There have been numerous ...

Follow-on and toddler milk brand Aptamil has announced the relaunch of its premium formula milk range Aptamil Profutura under the new name Aptamil Advanced. The product will offer the same formulation ...

Aptamil has engaged BETC London to produce the print campaign supporting the launch of Aptamil Pronutra+ range of baby Follow On milk in the UK. The print campaign features three executions (Eye ...

Asda, Tesco, Sainsbury's and Morrisons have joined Iceland in cutting the cost of Aptamil baby formula ... for the majority of its baby milk range by 7%. Asda said from Monday its customers ...