Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the products they put their name behind? Personal brand and product ...

The WNBA regular season tips off tonight, and Jordan Brand is once again soaring over the competition. Jumpman proudly announced the signing of Minnesota Lynx forward Napheesa Collier.

Your products and services, website, social media, customer service, packaging and everything else contribute to the overall brand experience. Follow these strategies to ensure consistency across ...

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However ...

Authentic Brands Group has flexed its considerable muscle — and its sizable bank account — to score another high-profile acquisition: Dockers. In March, Authentic competitor Marquee Brands was ...

Xavi Lopez / SOPA Images / LightRocket / Getty Images Levi Strauss & Co. announced plans Tuesday to sell its Dockers brand to Authentic Brands Group for at least $311 million. Authentic owns a ...

Kantar BrandZ's annual brand rankings see US Big Tech dominate 2025 has been a relatively tough one for Apple, as it had to steer through the crisis over the US-China tariff tit-for-tat.

Laterria Smith was bombarded with scores of frightening missives from Crosetti Brand, the on-and-off boyfriend she was trying to cut ties with, she told a jury Monday. He texted “yo” over and ...

Now in its 20th year, the Kantar BrandZ Most Valuable Global Brands ranking shares a unique snapshot of the global brand landscape, based on consumer perceptions and financial performance.

Authentic Brands Group and Levi Strauss & Co. have agreed to a nine-figure deal for the former to acquire Dockers. Authentic announced Tuesday it was purchasing the intellectual property of the ...

Levi Strauss & Co. (NYSE:LEVI) has reached an agreement to sell its Dockers brand to Authentic Brands Group for $311 million, the companies announced on Tuesday. Levi Strauss Agrees to Sell ...