Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful ...

Buyers can now check price fluctuations over the last 90 days, ensuring they never overpay during sale season.

India’s festive ecommerce to hit Rs 1.2 lakh crore in 2025, up 27%. GST cuts, tech innovation, and Tier-II city buyers drive ...

Amazon is making Black Friday shopping smarter with Rufus, its AI assistant that tracks prices and can even buy products automatically when discounts come up.