Opinions expressed by Forbes Contributors are their own. I do mergers & acquisitions in retail/consumer and write about trends. Consumers are understandably reluctant to have someone else pick out ...

But for Amazon Prime members who want to earn cash back for online shopping, and don’t qualify for or aren’t interested in the Prime Visa, the store card could be a viable alternative.

Digital price tags are used to ensure the prices are the same in-store and online. Shoppers don't need to have an Amazon account to use it. And customers will also be able to collect items ordered ...