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"It's no surprise Europeans want an end to the fossil fuel advertisements." New study exposes rising backlash against ...
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Advertising tactics focused purely on sales activation, while effective in the short term, do not sustain growth and are likened to “sugar highs” that quickly crash once campaigns end.
You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...
Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an advertising 'scheme.' ...