The story of Adidas and Puma's creation is now a TV series. The show explores the Dassler brothers' rivalry. It covers their early business and World War II tensions. 'Ozark' writer Mark Williams ...

Favour Ofili of Nigeria ran the fastest women’s 150m in history on a straight track at the Adidas Atlanta City Games on Saturday ... it’s a long 100m,” Ofili told Lewis Johnson on NBC Sports. “Drive ...

Top track and field stars ramp up their outdoor seasons as at the Adidas Atlanta City Games, live on NBC and Peacock this Saturday from 3-4 p.m. ET. The meet at Piedmont Park features Erriyon Knighton ...

From a beauty brand backing women’s wrestling in Missouri to B2B firms like Xero sponsoring England’s Lionesses, sports sponsorship has evolved from the badging exercise it once was.

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Adidas shoes are on sale right now for as low as $8 ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. There's no better time to buy a new pair of Adidas ...

Sports brand adidas has launched a campaign to counter negative pressure in sports, which gives “five positive behaviors which could help encourage up to 20 million more athletes to play sport ...

I test a lot of bib tights, and since early autumn last year, I’ve been hard at work trying out all kinds of different options in a range of conditions and riding intensities. I started testing ...

In addition, the sportswear marketer worked with behavioral scientists to develop a Sideline Essentials program promoting positive behaviors that keep people engaged in sport. Research commissioned by ...

"The campaign combined Ya Kun’s classic breakfast items – a staple fueling generations of Singaporeans daily – with adidas’ rich sport and style heritage, and the result was a modern ...

Adidas is apologizing for "any upset or distress caused" by including Bella Hadid, a model with Palestinian lineage, in advertisements for its 1972 Munich Olympic sneaker relaunch. The sports ...