Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" ...

Valve, the parent company of Steam, is further bearing down on the issue of forced advertising on its platform. It has previously been opposed to games using advertisements to lock gameplay until ...

and that Valve has merely created a dedicated page on Steamworks to clarify this policy. The page explains that Steam does not contain paid advertising, and that advertising-based revenue models ...

Valve is banning products that rely on in-game advertising from Steam, as it sets out some new rules for developers on the storefront. According to the Half-Life and Counter-Strike maker ...

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release ...

Valve has emphasised its rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The newly-remphasised rules from Valve - first reported by Gaming on Linux ...

Steam no longer permits 'paid advertising' as a revenue model for games listed on the platform. Games cannot force players to interact with ads or incentivize players to watch ads by offering them ...

TL;DR: Valve has updated Steam's guidelines to ban games that force users to engage with in-game advertising, opposing the ad-driven model common in mobile games. Valve has continued its push to ...

Image via Steam While there is some debate on whether or not Valve has always had rules against paid advertising, the company has made one thing loud and clear: games that require players to watch ...