Plenty of agencies are tightening hybrid policies, but few match WPP’s 4 office days
A straw poll of ad shops for our Agency Advice series shows many ad execs sympathetic to Mark Read’s return-to-office ...
The affiliate link scandal isn’t Honey’s fault, it’s a symptom of a broken internet
PayPal’s Honey browser extension is under fire from creators and publishers who say it is skimming their affiliate link ...
There is a corporate credibility crisis. The UnitedHealthcare killing response shows it
Signal AI’s Shann Biglione lays out what the assassination of UnitedHealthcare CEO Brian Thompson shows the corporate world ...
Despite DEI & content moderation reversals, experts say advertisers won’t flee Meta
Zuckerberg admits that more inflammatory content is coming to Facebook and Instagram. But for brands, ditching Meta won’t be ...
Get ahead of the curve: 2025’s top creative trends out now
From human-centered, authentic storytelling to creator collectives, cross-generational content, and the art of trend-spotting ...
How Marcel Marcondes’s creative conviction helped cement AB InBev’s global beer dominance
Shortlisted for the WFA’s Global Marketer of the Year award, the industry legend outlines his vision for growing beer’s ...
2025 in focus: AI leads the way while advertisers expect more control
As we ease into 2025, AI’s role in advertising will deepen, driving transformative change across the industry. We anticipate ...
CES 2025 and a tale of two keynotes
Nvidia’s Jensen Huang and Delta’s Ed Bastian both had strong stories to tell at CES. But why did one engage the audience so ...
The Drum1d
Things fall apart: AI risks entropy – but puts a premium on original thinking
To compete with AI, agencies must do what they’ve always done best, says Dan Chapman, global chief strategy officer at UM, ...
How Los Angeles’ creative agencies are aiding their communities amid historic wildfires
As fires spread relentlessly across Los Angeles, ad agencies are stepping up, providing aid to their teams, adapting to disruptions and mobilizing resources to support the wider community.
Ad of the Day: Iconic McDonald’s characters take a road trip for a ‘cheeky Maccas’
McDonald’s Australia is channeling some 90s nostalgia with a character-heavy ad campaign that features Grimace and Hamburglar taking a road trip. Alongside Maccas Birdie and Office Big Mac, the ...
Ford reboots the Capri with panthers, lightning & high-speed thrills
Ford of Europe is bringing back the Capri with a campaign as bold as the legendary coupe itself. Developed by Wieden+Kennedy ...