In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the digital advertising industry. For years, the market has been dominated by a ...

It's well past quitting time, but you're still at your desk, bathed in the glow of your monitor. As a key decision-maker, you ...

Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research from Ascend2. The report was based on data from a survey conducted in ...

Perhaps it's the focus on empathy and connecting with our subscribers on a human level. Or all of the emphasis on writing in plain English—using colloquialisms, sentence fragments, emojis, and even ...

Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? To find out, researchers at ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social ...

CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. The report was based on data ...