CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the ...

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.

The General turns to Fortnite to help anxious Gen Z drivers The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize.