A new Wharton study finds two thirds of businesses are actually seeing a positive ROI from generative AI. Is it a watershed ...

It’s tough out there for a customer journey mapper, at least one who is still clinging to the old or legacy ways of ...

Marketers face a divided economy, persistent inflation, tariff pressures and declining social media trust as they plan for ...

Think of AI as a contract worker with no long-term memory: each assignment begins with a blank slate. It won’t remember past ...

AI can be integrated into your existing systems; you don’t have to rip-and-replace. But successful AI implementation needs to ...

Customer engagement platform receives significant funding to enhance AI capabilities and grow North American operations.

AI Messaging Agent is a new two-way SMS engagement channel that helps qualify leads and grow revenue. SANTA BARBARA, Calif., Nov. 5, 2025 /PRNewswire/ -- Invoca, the leader in revenue execution, today ...

Built for the world beyond the website, SitecoreAI is a composable SaaS platform featuring the new Agentic Studio and ready-made AI agents that help power real-time personalization, engagement, and ...

Patrick Perrone is the Chief Technology Officer at Arke, a digital consultancy specializing in composable architecture, digital experience platforms, and modern middleware design. With more than 15 ...