The methodology Search Lift is powered by a conversion lift study. This means Meta can split a target audience into two ...

Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...

As part of a series celebrating the winners of the inaugural Meta Agency Awards, this article focuses on Havas’s outstanding ...

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...

There are few tougher briefs than the annual Christmas blockbuster. With so many classics over the years gone by, everyone in the country has an opinion as to whether this year’s bunch is better than ...

The travel industry is evolving fast and consumers are constantly seeking smarter ways to purchase. This value-driven behaviour highlights the growing importance and effectiveness of well-structured ...

The dating app, owned by Match Group, worked with Mischief as the creative agency for the campaign.

The nonprofit collective released its annual list showcasing 30 Brazilian individuals.

The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity during the festive period instead of ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...