While sales, margins, and other quarterly metrics matter, they no longer define luxury success — emotional impact does.

Apple’s Issey Miyake collab sparks debate in China as netizens scrutinize its design, price, and practicality.

Villa factories, forged packaging lines, and high-volume livestream sales point to a new era of organized counterfeiting.

In search of new definitions of success, Chinese youth are moving to lower-tier cities to become coffee shop owners, artisans ...

Experience-first travelers are transforming beauty travel retail from discount-driven counters into immersive stages, ...

In a market flooded with counterfeits and competitors, Alo’s absence could turn cultural heat into commercial irrelevance.

Human Made Inc, a Japanese streetwear firm founded by celebrity designer Nigo who also created the A Bathing Ape (Bape) fashion line, priced its initial public offering at the top of the marketed ...

CEO Joshua Schulman’s back-to-basics strategy beats expectations as China luxury retail shows tentative recovery.

From Traditional Chinese Medicine-themed pop-ups to neuroscience-based footwear, sports brands are centering wellness and ...

Maison turns its ambassador’s creative vision into a viral, shoppable campaign — and a case study in Gen Z luxury marketing.

As Vinted’s ‘Too Many’ film resurfaces on Xiaohongshu, young consumers discuss overconsumption, sustainability, and what ...

In an era of rapid change, BVLGARI responds to the challenge of sustainability through innovation, using technology to reveal the unseen beauty of a century-old craft and embedding historical memory ...