A number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed following the protests that accompanied the Minneapolis police killing of George Floyd,

Target joins a growing number of US companies including Meta, Walmart and McDonald’s in retreating from work on racial and gender equity amid mounting pressure from Trump and other conservatives. The president has said programmes that seek to reduce discrimination against minority groups in the workforce are “illegal”,

Target on Friday said it’s rolling back diversity, equity and inclusion programs — including some that aim to make its workforce and merchandise better reflect its customers.

Target said Friday that it is ending multiple diversity-related programs to help the company remain "in step with the evolving external landscape."

Target is planning to conclude its three-year DEI goals and its Racial Equity Action and Change initiatives in 2025. It also promised to evaluate corporate partnerships “to ensure they are