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Ferrero to buy Froot Loops maker WK Kellogg in $3.1 billion deal
Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal, according to a press release issued Thursday.
Michigan's WK Kellogg cereal maker set to be bought by Italian candymaker Ferrero
Michigan's WK Kellogg Co., the cereal giant, is set to be acquired by the Italian candymaker behind Ferrero Rocher in a nearly $3 billion deal, the Wall Street Journal reported Wednesday. A deal with parent Ferrero SpA, the maker of Butterfinger candy bars and Nutella hazelnut spread, could be finalized as soon as this week, according to reports.
WK Kellogg emerged in 2023 when Kellogg split up its cereal lines and snack business, which became Kellanova Key Takeaways.
Kellogg’s sales, income and stock price have been on a down slide since the 2023 split with Kellanova; Ferrero will become ...
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