Nestle announced on Thursday environmental restoration projects in partnership with reforestation startup re.green and chocolatier Barry Callebaut in Brazil, seeking to plant millions of trees in areas where it sources key ingredients.

While American consumers brace for costlier brews, South Africa, which imports nearly 24 000 tonnes of coffee annually (mostly from Brazil and Vietnam), may stand to benefit, according to Sihlobo. Brazil, already the world’s top coffee producer, could increase exports to South Africa if it offers better quality and prices.

Trump’s proposed 50% tariff on Brazilian imports could raise costs for Starbucks, Dutch Bros, and others as coffee prices face renewed upward pressure.