"This strategic expansion follows Birla Cosmetics' launch of Contraband earlier this year," the company said in a release ...

Lovetc promises high-performance beauty with a luxe-yet-accessible feel, tailored for the modern Indian consumer.

Entrepreneur and singer-songwriter Ananya Birla has officially launched LOVETC, a bold new entrant into India’s beauty market ...

India’s beauty and personal care market, currently valued at over $600 million, is expected to more than double by the end of ...

Ananya Birla is the daughter of billionaire Kumar Mangalam Birla and founder and Chairperson of Birla Cosmetics.

From platinum hits to power moves in beauty and finance, Ananya Birla is crafting a bold, purpose-driven empire beyond her ...

Ananya Birla's Birla Cosmetics aims to capture 5% of India's cosmetics market, leveraging growing nationalism and preference for local brands. Competing with global giants and celebrity-backed labels, ...

LOVETC's products are now available online at its official website and on Nykaa, with retail expansion across top Indian ...

Actress Janhvi Kapoor announced as brand ambassador for the homegrown beauty brand that will be marketed across the globe ...

To amplify its market entry, Birla Cosmetics Pvt. Ltd. has signed Indian actress Janhvi Kapoor as LOVETC’s exclusive brand ...

Ananya Birla is a multifaceted individual and heiress to a millionaire. From a luxury mansion, Bollywood career to now running her own business, she has come a long way.

Ananya Birla's gift to Janhvi Kapoor was delivered in a purple Lamborghini Gallardo, as seen in the viral video.