Even at $8 million per Super Bowl commercial, ad executives say it's still bang for your buck
The 2024 game racked up estimated ad revenue of about $550 million for in-game placements, according to GroupM, WPP’s media investment group.
Can World Cup 2026 match the advertising might of the Super Bowl?
Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less of a big deal?
Best Super Bowl commercials of all time: Ad Meter champions through the years
Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public. Some of the notable ads for the 2025 features the return of Budweiser's beloved Clydesdales and Sydney Sweeney making an surprise appearance in a "When Harry Met Sally" spoof.
Super Bowl 2025 commercials: Budweiser, Google and more ads released so far
Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said in November that it had sold out of ad spots — with more than 10 of those commercials costing advertisers $8 million apiece,
Budweiser's Super Bowl commercials that won Ad Meter since 1989
Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?
Amazon Q4 Ad Revenue Climbs 18% but Misses Wall Street Estimates, Total Profit Hits $20 Billion in Holiday Shopping Period
Amazon's share of the digital ad market continues to balloon: The ecommerce giant reported $17.28 billion in advertising ...
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YouTube Ad Revenue Topped $10 Billion in Q4 2024 — But YouTube Music Remains Far Behind Competitors in U.S. Subscriber Share
Thanks in large part to massive spending on political spots, YouTube advertising revenue cracked $10 billion during 2024’s ...
YouTube Hits Record $10.4B Ad Revenue Despite User Complaints
YouTube has once again shattered ad revenue records, generating a staggering $10.4 billion in the fourth quarter of 2024. This marks a 13.8% year-over-year increase, fueled largely by political ...
YouTube rakes in record $10.4 billion from ads even as users grumble about aggressive strategy
YouTube's advertising model has long been a source of frustration for its vast user base. The platform's approach to monetization, which often involves interrupting videos with ...
Pinterest projects revenue above estimates as AI tools boost ad spend; shares jump
Pinterest forecast first-quarter revenue above market estimates on Thursday, betting on the image-sharing platform's ...
Amazon Advertising Revenue Surges to $17.3B as ‘Thursday Night Football’ Sets Streaming Records
The tech giant's ad revenue grew by 18 percent in its latest quarter, as did overall sales and operating income.
Alphabet Shares Tumble on Cloud Revenue Shortfall. Is This a Buying Opportunity for the Stock?
Meanwhile, the company expects the launch of its new Gemini 2.0 AI model to help drive growth as it moves closer to being a ...
Fox Q2 Profit, Revenue Surge on Strong Political Advertising, Sports and Tubi
Fox topped $5 billion in sales during the holiday quarter, the media giant reported on Tuesday morning, on strong political ...