A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through less often, and less likely to fact-check the information presented to them ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Ads Advisor is an AI assistant integrated directly into Google Ads, capable of proactively managing ad campaigns and ...

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of what Judge Leonie Brinkema is focused on and how that might ...

A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the digital advertising market and diverted revenue that would have otherwise ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...