The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV ...

Amazon Ads and Roku Inc. are cheering the introduction of a new integration that gives advertisers access to "the largest ...

Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership ...

This exclusive gathering will bring together prominent voices from across the media, advertising, and digital ecosystems to explore the transformative impact of Connected TV (CTV) on the industry.

The rise of connected TV sets in urban India is reshaping how content is programmed and marketed, with platforms increasingly targeting family-oriented content over mobile-personalized fare.

In this new role, Bakshi will be responsible for spearheading growth across content, distribution, and revenue for the company's digital, social, and Connected TV platforms. Bakshi shared the news ...

Brands are no longer treating influencer marketing as just a social media play – instead, they’re reshaping ad strategies to push creator-led content onto connected TV platforms. It’s a ...

Experts suggest ad dollars are shifting from linear TV to connected TV. However, there is downward pressure on streaming ad unit CPMs. Ready to turn the market’s comeback into steady cash flow?

IVT Rate by Device: Roku devices had the lowest global IVT rate (11%), while Samsung Smart TV devices had the highest (36%). Apple TV stood at 20% while Amazon Fire TV had a 16% IVT rate ...

London, May 29, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 Global Connected TV (CTV) Ad ...